Nike and the power of the Lebron James brand

Let’s go back to Nike in 1984, still a rising brand but struggling financially, they sign an NBA player by the name of Michael Jordan.

Mind you, this is before Michael Jordan was “Jordan” or “Air Jordan”…he was just an up and coming player who Nike saw the future in. They were right and the Nike brand was changed forever. Forever embedding Michael Jordan’s personal brand with Nike as well. Decades later, Nike is still developing the Jordan brand, still capitalizing off of it and most importantly, still developing / strengthening the relationship with the consumer.

As you know, Nike has never looked back, signing one amazing athlete after another, including Lebron James. As I watched “The Chalk”, Nike’s 15 minute commercial featuring Lil Wayne and a host of other Lebron fans doing one of his many signature moves, I realized Nike doesn’t miss a beat with the way to promote both the Nike brand and the athlete’s brand. Pure emotion, pure fun.

Expect more Nike commercial posts soon.

CREDIT: Kicks on Fire